TOMOHITO
SHUKUNAMI

CREATIVE DIRECTION / IDEAS / DESIGN

Ideas made
visible.

Identifying what matters within a brand and shaping it into expressions
and experiences that connect with people.

SENSE THE JOY
01 / Panasonic

SENSE THE JOY

Film / Digital Experience
Creative Direction / Art Direction

MOMENTS YET TO BE CAPTURED.
02 / Canon EOS R6II

MOMENTS YET
TO BE CAPTURED.

Key Visual / Graphic
Creative Direction / Art Direction

Protect Every Breath.
03 / Panasonic nanoe

Protect Every
Breath.

Film
Creative Direction / Art Direction

EVERY YOUTH SHINES.
04 / Canon EOS R7,R10

EVERY YOUTH SHINES.

Film / Key Visual
Creative Direction / Art Direction

LEXUS GS × YOHJI YAMAMOTO
05 / LEXUS GS

LEXUS GS ×
YOHJI YAMAMOTO

Key Visual / Graphic
Art Direction

PREMIUM DUALITY
06 / TOYOTA AVALON

PREMIUM DUALITY

Film / Graphic / Digital
Creative Direction / Art Direction

STEER INTO THE FUTURE.
06 / TOYOTA bZ4X

STEER INTO
THE FUTURE.

Film / Graphic / Digital
Creative Direction / Art Direction

FREEDOM TO PLAY.
07 / YAMAHA Absolute Series

FREEDOM TO PLAY.

Key Visual / Graphic
Art Direction

FROM WATER AND EARTH.
08 / INAX

FROM WATER
AND EARTH.

Key Visual / Graphic
Art Direction

THE BUDDHA WITHIN.
09 / NHK “Buddhist Statues: Heart and Soul of Japan”

THE BUDDHA WITHIN.

Key Visual / Graphic
Art Direction

CRAFTING THE BRAND.
10 / PrimaryStyle

CRAFTING THE BRAND.

Key Visual / Graphic
Art Direction

KISS THE JEWELRY.
11 / Clio blue

KISS THE JEWELRY.

Key Visual / Graphic
Art Direction

STAY AHEAD.
12 / HONDA

STAY AHEAD.

Key Visual / Graphic
Art Direction

ABOUT

Tomohito
Shukunami

PRO_SHUKU

宿南 知仁
桑沢デザイン研究所卒業後、日本デザインセンター、北京電通を経て帰国。
現在はフリーランスのクリエイティブディレクターとして活動。
ブランドや商品の背景にある課題を整理し、その本質をシンプルなアイデアへと変換。
言葉とビジュアルを往復しながら、コンセプトから具体的な表現へとつなげていく。
広告、ブランディング、映像、デジタルなど幅広い領域で、
クリエイティブ戦略、コンセプト開発から、
アートディレクション、デザイン、プレゼンテーションまで一貫して携わる。